AGRICULTURAL MARKETING IN TASMANIA AND AUSTRALIA
A little about me, Steven Dix. I have over 25 solid years in the creative industries. Couple with this our specialties include Sales and Marketing, Print and Video Publishing, Event Management, Music, Retail, Wholesale, Art, and Distribution. I have worked with multiple multinationals, exported work with Trade Queensland and spent time in several countries working with agencies. In particular Hong Kong, South Korea, Taiwan and the USA to name a few.
In 2014 I started working in the agricultural marketing industry. I spent several years at a John Deere dealership in QLD. During this period I also worked with Implements, Vehicles and Truck Marketing. In 2017 I decided to work closely with smaller businesses in Agriculture and Construction. This was the beginning of what I call AG Marketing today. At the present time, I work with a small group of businesses on a full-time basis, providing a full agency solution so that these businesses do not need to employ full-time staff dedicated to marketing.
My skills and experiences include the following but not limited to...
Managing and identifying opportunities to improve efficiencies.
Manage and maintain brand integrity for over 5 brands.
Public & Media Relations.
Produce Quarterly magazine, catalogs, weekly print ads, annual and monthly calendars.
Managing social media budgets and producing content efficiently, coupled with information in following trends.
Editing and updating Web & Print Content Development specifically using Joomla/Wordpress CMS and Adobe CS.
Development of Point of Sale Materials and merchandise of all kinds sourced locally and internationally.
Managing people and contractors.
Producing internal and external email communications.
Identify opportunities within the business autonomously.
Create with flair and design, ensuring delivery of beautiful, while functional solutions specifically in print and digital, static and video. Understanding the latest trends and furthermore their role within a commercial environment.
Marketing 360 Strategies & Campaigns from end to end.
Product Positioning & Branding.
Working with external publishers, advertising agencies and suppliers.
Lastly, an interest and desire to stay abreast of overall industry trends and best practice.